Food for Thought: Using traditional marketing methods to advertise your website.
In addition to marketing your website online using various methods like Search Engine Optimization, Social Networking, and Syndication, you should also drive traffic the 'good old fashion' way. Include your domain name on business cards, signs, brochures, news paper ads and anywhere else you may be advertising off-line.
You should notice an increase in your website traffic, and can take a look at your ultra stats to see just how well this traditional marketing is working. Here's How:
Login to your Online Office
Under the Statistics Menu, select Ultra Stats
Click on the Portal Number
In the menu located on the left side of the page, click on Referrals
Then, click on Referral Drilldown.
This report will show you where your online visitors are coming from, weather they are accessing your site directly by typing your domain in to the address bar, or they are using a search engine to find you. (No Referral) means that that your online visitors are going directly to your website, and this number should increase once your website address is included within your print marketing.
Have a great day, and look for our next Food for Thought on Thursday April 30Th!
~The Point2 Agent Education Team