Food for Thought: The Point2 Agent Neighborhood advantage
First off, let's start with what a Neighborhood is, then we'll move on to how participating in this program can benefit you.
A Neighborhood Expert is the sole, exclusive representative of his or her neighborhood. All consumers looking at homes in that area are met with the expert’s photo, contact information, and a link back to the experts website. This of coarse, is all advertised on www.Point2Homes.com (as you can see on the image to the left. Click the image to see what it looks like on Point2 Homes.)
Now, the Neighborhood Page will show a variety of information relating to that particular area, such as demographics, satellite imagery, maps, home valuations, and comments. You are also able to add any additional information you'd like, including content, links, tables, photo's etc...
And now for the benefits...
1. Neighborhoods are Search Engine friendly. Especially if you enter a lot of content, keywords and links, just like you would for your website. People who are going online to look for homes are likely to use a search engine to find listings in specific areas. When they Search via Neighborhood name, the applicable Point2 Agent neighborhood will show in the results.
2. Drive Traffic from your Neighborhood page to your website. Home buyers are going online to find homes first, we all know that, and Point2 Homes is getting a lot of traffic. This is the opportunity for you to drive that traffic back to your website and show those online buyers what you have to offer. Having a Point2 Agent Neighborhood allows you to achieve this by providing online visitors with links to your profile and your website. The Neighborhood expert space on www.Point2homes.com depicts a very professional appearance and thus gains the trust of the online visitor, enticing them to click through to your website.
3. Think of reserving a Point2 Agent Neighborhood as purchasing ad space on a News paper, a means to market yourself. The difference being, the space is a lot larger, you have the ability to add photos, and you are sent weekly statistics on how much traffic your Neighborhood has generated.
For additional benefits and details on how to become a Neighborhood expert, view the section within the Point2 Agent User Manual. Also, take a look at a couple of articles written about Point2 Agent Neighborhoods on the Point2 Agent Education website.
~ The Point2 Agent Education Team