Point2 Agent Education

I’ve been an employee of Point2 for over 2 years, and one topic that has always been of interest to me is website Search Engine Optimization. Once I became an expert of the Point2 Software, I started researching SEO.  What I’ve learned over the last 2 years I now teach in one of our Education sessions called ‘Increasing your Online Presence: an Introduction to SEO’.

This session is fairly basic, it utilizes the features that are built into your Point2 account specifically for SEO. There are MANY other methods and techniques that can be utilized in addition to the ones that I talk about in the Education Sessions. This series will include what I teach in the Education Sessions, as well as a few additional SEO practices that you can use to further optimize your website.

Patience and Understanding...

To start, I want to emphasize that patience is a virtue. You will not jump to prime search placement overnight, so don’t get discouraged. It can take a while for your website to be indexed, especially if your website or domain name is brand new.

The reason for this is that Search Engines want to display well established sites that have proven to be relevant and stable, they don’t want to show a list of sites that are still in their infancy with a high probability that the site could no longer exist in a short period of time. This would cause a lot of cached sites to appear in search results, and that would be of no benefit to the person searching.

Secondly, SEO is at best a topic open to much debate. It’s a mix of speculation, theory, and trend watching, at the benefit of search engine companies. While this could sound like a negative thing, it really is a protection.

If the algorithms that search engines create to decide page rank were made public knowledge, we’d find hundreds of irrelevant websites appearing on page one of searches, in effect making the search engines irrelevant.

SEO Basics – Your Domain Name