A Rose By Any Other Name...

668781 — Mon, 07 Jun 2010 22:04:00 GMT

Having a website is one part of an overall online marketing plan. Here is where you are going to provide information regarding listings, open houses, your local market, neighborhoods, and your special talents as a real estate professional.

How will people find this website and remember it?

Two words: domain name. The domain name is the address for your website. It is how people will be able to find you again. Take, for instance, the Education Team's website's domain name: www.Point2AgentEducation.com. If you type that into the address line or into a search engine, you'll find us. So, what do you need to consider when choosing a domain name?

Keep it Short
Although we have large brains, humans tend to have short attention spans for remembering things. The shorter the domain name, the easier it is to remember. TanyaSellsHomes.com would be easier to remember than TanyaSellsHomesAndCondosInSaskatoon.com. Short and sweet is the best.

Keep it Simple
Using common, everyday words that online Buyers would use is also helpful. SuperlativeResidences.com, for instance, is not easy to remember, as "superlative" is not a term used in our everyday vernacular (which is also another word that has fallen to the wayside!). MagnificentHomes.com says the same thing, but in words that people will be able to remember. Not only for remembering, but also spelling. The easier it is to spell, the quicker those online visitors will find your domain and website.

Keep it General
People will more often remember everyday words or terms rather than names. TanyaSpilchak.com is not easy to remember (or spell) because both names are unusual and aren't spelled the way that most people pronounce them. SaskatoonHouses.com would be a better option because it encapsulates the general search that online visitors would be doing.

Keep your domain name short, simple, and generic, and not only will those online visitors be able to remember it, but it will also be easier for search engine crawlers to find. And the easier you are to find, the better the chances you will be found and your website read.

Good luck with your domain name! :)

Tanya

~ Tanya Spilchak, Education Coordinator

Search results matching tags 'Customizing Website', 'Domains', and 'Marketing'

A Rose By Any Other Name...