Adding Photos to Your Blog What more can you do to market your listings? With your Point2 Agent account, you can automatically syndicate to over 30 sites, participate in reciprocal Handshake agreements, purchase spotlight ads, as well as traditional marketing methods, which are all definitely huge marketing advantages to you and your business. To further their marketing exposure, with only a few simple clicks you can have your listings published on your Point2 Agent blog! It's a well known fact that a well-maintained blog, with frequently updated content is very search engine friendly. Those search engine crawlers love new content that is specific to listings, neighborhoods, and real estate. By adding this content to your blog, consumers can potentially find your listing by searching related keywords. In addition, blogging about your listing will enhance your syndication, as your blog posts are live within hours. The general rule is to allow up to 72 hours for the syndication sites to show your listing. This means that your listings will be found by online visitors in multiple ways, ensuring that your listings are found everywhere! Plus, you can put further information about Open Houses, listing updates, price changes, etc. on your blog to keep that dialogue going with those online visitors. If you haven't created your blog yet, or need assistance in doing so, there are resources at your disposal, such as the User Manual (textual instructions) or the Training Videos (audio/visual). Once you have your blog set up, posting your listings is a breeze. Follow these steps to post your listings to your blog using the Automated Blog Posts feature. Now that you are driving online visitors to your blog, try adding some unique customization to increase your blog's "stickiness" (providing information to increase the length of time an online visitor stays on your site). Photos can really set the mood and are a great starting point. They are simple to add, only take a minute or two to upload, and have a huge impact on those online visitors. What better way to catch their eye than to showcase exquisite photographs of an area you specialize in, or a home you are representing. As the saying goes, "A picture is worth a thousand words". Detailed instructions for working with images in your blog can be found in our User Manual. The possibilities are endless when it comes to your blog. You can use it however you want, advertise whatever you want, and make it look however you want it to look. It can only help drive traffic and generate leads. ~ Riana Back, Education Specialist |