Customizing Your Point2 Agent Website

The key thing about your website is to make it your own.  There are templates to choose from when using a Point2 site, although they are fully customizable, whether you choose to do this yourself, or to hire a professional designer.  The look of your site will be the first impression made with a visitor, but it is the content that will keep them on your site.  The best way to keep visitors on your site is to give them what they are looking for - and that is information regarding local listings and the community. 

Consider adding custom content to your site that is in relation to the neighborhoods you sell in, and know the most about.  Who better to share this information than someone with the knowledge of home prices, trends, local attractions, and life in general?  There are a number of content modules (such as the Weather Magnet) that will assist you in this endeavor.  As well, consider creating a blog on your site.  This web journal gives you the opportunity to start dialogues with visitors, as well as the freedom to elicit responses from said visitors. 

Blogging is beneficial in not only starting that dialogue, but also keeping people interested in returning to your site.  Consider the nightly news: people watch it because they know it will contain updated information that is relevant to them.  Sharing updated relevant information will not only attract return visitors, but also new customers looking for quick information.  This helps your marketing efforts, increases your market, increases your site popularity, and also helps with your SEO efforts.  Not bad for a few hours per week!

~ Tanya Spilchak, Education Coordinator